The Fixer Upper Trap
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Don't let people steal tens or even hundreds of thousands of dollars from your equity just because your home needs some work. There's a better way that they don't want you to know.

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  • Are you selling a home that needs work?

  • Whether it’s your own house, a family home, or an inherited property, you may already be in the crosshairs of flippers, wholesalers, or “as-is” cash buyers who are hoping you’ll take less than your house is worth. 
  • Behind the friendly handshakes and “no-fee” offers are real estate tactics designed to rob sellers of their hard-earned equity. 
  • This book exposes the strategies buyers and bad agents use—and teaches you exactly how to stop them.
  • This is not a book about flipping houses.
  • It’s about flipping the script—so sellers can stop being targets and start selling with confidence, control, and maximum return. If you’ve inherited a home, are helping aging parents sell, or just feel overwhelmed—this book is for you.

  • Here's some of what you'll find inside:
  • ✅ Is someone smiling while stealing six figures of your home’s value? (p. 15)
  • ✅ The 70% Rule is NOT investor science—it’s equity theft in disguise. (p. 30)
  • ✅ Some agents don’t work for you—they work for the buyer. (p. 39)
  • ✅ Grief, guilt, and fatigue: the silent deal killers that cost sellers thousands. (p. 49)
  • ✅ Cash isn’t king—it’s just dressed in convenience to distract you from the discount. (p. 62)
  • ✅ You don’t need to renovate—you need a strategy that works while you rest. (p. 75)
  • ✅ Outdated doesn’t mean worthless. It means opportunity—for someone... is it going to be you? (p. 91)
  • ✅ Want buyers competing over your fixer-upper? Use bait that makes them bite. (p. 103)
  • ✅ What if you launched your house sale like Apple launches a new iPhone? (p. 120)
  • ✅ Your pricing strategy could be the single most profitable trick you ever learn. (p. 135)
  • ✅ Make buyers fall in love with your home using just light, sound, and scent. (p. 154)
  • ✅ Make an unforgettable first impression—without breaking the bank. (p. 170)
  • ✅ Highlight your home’s hidden charm with architectural storytelling. (p. 187)
  • ✅ Create ‘invisible upgrades’ that change perception—not your bank balance. (p. 201)
  • ✅ Honesty sells—brutal honesty sells faster and for more. (p. 220)
  • ✅ What if showing all your home’s flaws actually gave you more power? (p. 237)
  • ✅ Don’t just accept offers. Run them through a gauntlet that filters out the flakes. (p. 255)
  • ✅ Even if you hate negotiation, you can still win—without feeling greedy. (p. 274)
  • ✅ One contract clause could cost you thousands—know what to cross out. (p. 293)
  • ✅ The final signature shouldn’t be where your money disappears. (p. 313)
  • ✅ Don’t just walk away from the deal. Walk away rich—with no regrets. (p. 333)
  • ✅ Flippers aren't the bad guys—they just hope you stay uninformed. (p. 30)
  • ✅ There’s a buyer out there who wants your home just the way it is. (p. 91)
  • ✅ If your agent seems too eager to sell fast... they probably are. (p. 39)
  • ✅ Speed and convenience might cost you more than any repair ever would. (p. 62)
  • ✅ Cash buyers don’t just want your house—they want your equity. (p. 49)
  • ✅ Predators don’t break in—they show up in khakis and a clipboard. (p. 15)
  • ✅ ‘I’ll take it as-is’ is often code for ‘I’ll take your profit’. (p. 39)
  • ✅ There’s power in full disclosure—because it turns fear into trust. (p. 237)
  • ✅ Outsmart flippers by becoming the strategist they fear. (p. 15)
  • ✅ The right words in a listing are worth more than a $10k flooring job. (p. 220)
  • ✅ Want to win without renovations? Let perception do the heavy lifting. (p. 201)
  • ✅ Flippers don’t flip houses—they flip the story first. Beat them to it. (p. 91)
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